VOLTRON — PAUL THIEL

Launching at WonderCon in Los Angeles and spanning a three-year campaign, I led the creative team that launched the official franchise website and curated a robust social campaign comprised of OOH stunts, custom graphics, talent activation, a series of stop motion toy promos and 15 tasty food videos.

In partnership with Dreamwork’s animation, my team crafted the Official Voltron “Food Goo” Truck for San Diego ComicCon. The truck dished out over 17,000 servings of Hunk’s Food Goo, a culinary delicacy featured within the series, to a rabid fanbase.

I also helmed the creation of an original retro styled 8-bit mobile game that extended the show’s reach to millions of fans.