To make a huge social impression upon the reimagining of Dreamwork’s Animation’s She Ra, my team created an immersive 360˚VR experience and social channel that allows fans to explore the world of Etheria with their mobile device or Oculus VR headset.
Built from the ground up, the 3D environment was modeled to mirror She Ra’s Crystal Castle, an essential backdrop featured in the 1st episode.
Early press spread word of the whimsical VR experience as the website launched in tandem with the official social channel, where we created original custom content to capture the attention of fans old and new.
